Affinity at Serangoon: Project Review 2018

Affinity at Serangoon: Project Review 2018

Affinity at Serangoon @ Serangoon North Estate and Serangoon Gardens (Formerly Serangoon Ville, Enbloc)

Affinity at Serangoon, an upcoming residential area at Serangoon North, located in the northeastern part of Singapore was successfully acquired by Oxley Holdings for S$499 million. (See: Former HUDC estate Serangoon Ville sold en bloc for $499 million) The old Serangoon Ville enbloc is a 244 unit development features three blocks of 13-storey and four blocks of four-storey walk-up apartments.

The Oxley-led CONSORTIUM includes Oxley that takes up a 40 percent stake in the consortium; the balance is equally split among Lian Beng Group, Unique Invesco Pte Ltd and Apricot Capital. Unique Invesco is a 37.5 percent indirect associate of KSH Holdings; Apricot is the private investment firm of Super Group’s Teo family. The consortium also has to pay $195 million in estimated charges to top up the lease to 99 years and intensify the land use.

Oxley Holdings Limited

Information on Enbloc of Serangoon Ville that will transform into Affinity at Serangoon.

In July 25th, 2017, the tender was closed and a total of 5 competitive bids were received with prices well above the owners’ asking price. More than 80 percent of the owners agreed for an en bloc sale, which resulted in the property to put up for sale. After the sale is completed successfully, and conditions met, each owner will receive about S$2 million for their property. As usual, before the project launch announcement, it has to undergo some pending government paperwork and clearance from the authorities for a full go-ahead. As of now, Oxley Holdings has officially announced the name to be Affinity @ Serangoon. This new Condo launch in Singapore is expected to build great hype and excitement since it is located in a premium matured estate.

Since the CONSORTIUM leading this project is a major player in the industry, there is hardly an occasion when an obstacle has stopped or delayed a project as massive as this. Affinity @ Serangoon will be built with the family in mind and will consist of approximately 1052 units, with strata landed and 5 commercial shops. Featuring units with a variety of 1br to family-sized units, most of the units will be north-south facing and enjoy convenience and amenities in Serangoon North mature estate.

According to sources, this new development of the Affinity @ Serangoon condo is calculated to feature a land rate of $835 per sq ft per plot ratio. Oxley has been famous for developing luxurious condos and units for residential purposes and it is highly likely that this project will also be fully developed for a luxurious unit, resembling most of Oxley’s significant projects.

Short History of Serangoon North Estate where Affinity at Serangoon is located.

Nex Shopping Centre

Serangoon Gardens was formerly a residential estate for the British (and some Australian and New Zealand) soldiers and airmen, where some of them were based in the nearby RAF (Royal Air Force) Chia Keng Camp, until the early seventies.

The name Serangoon is likely to be derived from burong ranggoon, referring to a species of black and white stork that lives around Sungei Serangoon (formerly called Rangoon River). Satu, or one in Malay, was added to the name, thus becoming Saranggoon. This name was used for a long period of time before it eventually evolved to Serangoon. During the Japanese Occupation, large plots of flower farms were cultivated in this region, leading to the naming of the estate as Serangoon Gardens.

URA Masterplan For Developing Serangoon Where Affinity at Serangoon is

The site is within URA’s Serangoon Planning area. Comparative developments in the area include Kensington Park, Affinity @ Serangoon by Oxley Holdings. Slightly further to the East will be Terrasse. There has been a drought for new condominium launches in the estate and so Affinity @ Serangoon will together with Keppel and Wingtai The Garden Residences will rejuvenate and revitalise the entire area and neighbourhood, the value of the estate will be raised and tremendous amounts of activities and vitality will be injected into the estate.

URA Masterplan Serangoon

Important Breakdown and Preview of Affinity at Serangoon

Let’s look at the compelling reasons to select Affinity @ Serangoon as your investment property and choice. Our developer team has a breakdown and you may refer to Affinity @ Serangoon Prices here.

  • Good Roads and Transport Connectivity
  • Nearby Good Local and International School
  • Centralized Location and Minutes to Town, Harbourfront, Central Business District and also South Marina Bay
  • Near to Amenities such as NEX and Food Haunts such as Chomp Chomp Food Centre.
  • Strong Tenant Base with expected expatriate demand from Lycee Francais de Singapour
  • Strong Tenant Base from Surrounding Business Parks such as Amk Industrial Park and Serangoon North Industrial Estate
  • Great for Families looking for a home near good schools and strong amenities
  • Luxurious Living and Fittings

Hype and Launch of Affinity at Serangoon: What’s Next?

Since the official launch of Development name, Affinity @ Serangoon was just announced on 15th May 2018, we expect a hype build up as we continue to provide the latest news and updates. More importantly, the E-brochures, floor plans, and site plan will be crucial to determining the value of this Condominium at Serangoon North.

It is important to note that former HUDC estates, which tend to be huge under-built swathes of land, have featured strongly in this year’s list of awarded collective sales, with successful developers hoping to intensify the number of units by three to five times the existing capacity. This includes estates like Affinity @ Serangoon, and Riverfront Residence (formerly Rio Casa Enbloc).

If you would like to follow up on the updates of Affinity @ Serangoon, we highly recommend that you refer to the official site source here: https://affinityatserangoonville.sg. Early preview usually means you get access to early information that can help with decision making on the purchase of Condominiums in Singapore. Subsequently, you should base your decision on the floor plan layout and sizes – PSFs are important but the layout is equally important, so be sure to make informed decisions and do your due diligence before any purchase!

Everything you need to know about Park Colonial

Everything you need to know about Park Colonial

About Park Colonial

Park Colonial Logo

Park Colonial is a high rise luxury condominium with a total of about 734 units located behind Avon Park. It will be developed by CEL Unique Development Pte Ltd, which is a consortium of Chip Eng Seng Corp, Heeton Holdings and KSH Holdings.

It is situated along 309 Upper Serangoon Road and Woodleigh Lane, with close proximity to Woodleigh MRT Station in Singapore. There are an estimated of 734 units with the price determine to be between S$1700 to S$1800 psf.

Harbour View Gardens Location Map

The development will consist of investible sizes and also family friendly sizes. All the units will be designed with thought for space, comfort, and luxury living. The 2br units will have a choice between compact and with study units. The 3br will have a compact and grand model. There will be no 1br units, making the development truly one for the family, quality investor, and enjoying good demographic trend in the development.

One main attraction of the Condominium is that is located as part of the Bidadari Estate. This will attract high rental demand and a good capital gain over the next 10 years.

Bidadari is also connected and convenient because of the North East (Purple) and Circle (Yellow) Line. URA has termed Bidadari as a “Community Within a Garden”, and picturesque landscape and open greenery will be very much expected. Bidadari is will be a beautiful, urban oasis where all can seek calm, rest, and build a family.

About Developer

Park Colonial Condo is developed by CEL Unique Development Pte Ltd, a joint venture between CEL Development, Chip Eng Seng Corp, Heeton Singapore, and KSH Holdings Limited. The individual developers are very experienced with years in the realtor industry.

“Since 2000, CEL has been actively acquiring sites for property development and investment. These developments include residential, commercial and industrial properties. The current portfolio of CEL includes mid-market and high-end prime properties.

CEL believes in growth through partnerships. It has established joint ventures with reputable foreign funds such as Lehman Brothers Real Estate Partner II and Citadel Equity Fund Ltd. CEL has also teamed with local partners like NTUC Choice Homes Co-operative Ltd and Keppel Land Limited on several highly successful property projects.”

Hence, this condominium is in good hands and foreseeable good and quality development.

Park Colonial Woodleigh Land Parcel Site

Top 10 Reasons Why Park Colonial Is A Good Choice

Here is why Park Colonial is a good choice for investment or family home:

  1. Minutes to CBD and City
  2. Along Upper Serangoon Road
  3. Near Potong Pasir Mature Estate
  4. Plenty of Amenities and Shopping Choice
  5. Along NEL and 1 stop to NEX Serangoon Circle Line
  6. Near Good Schools
  7. Good Capital Appreciation from Bidadari Rejuvenation
  8. Upcoming Poiz and Woodleigh Mall
  9. Potentially high rental demand
  10. Minutes to CTE and PIE

To see more on the detailed reason of why Park Colonial could be your top choice, do refer here: https://parkcolonial-official.sg/project-details/

Also note that Park Colonial will be one of the newest launch condominium in Singapore in March 2018, so hype and popularity will certainly build up.

Access To Press Release and Preview

Gain access to the latest news and updates by Park Colonial. Register at the official site (see link above) to find out more and be part of the early preview residents.